45 Chapters

Introduction to Mass Communication

L# TOPIC
1MASS COMMUNICATION – AN OVERVIEW
2EARLY MASS COMMUNICATION AND PRINTING TECHNOLOGY
3SEVEN CENTURIES OF MASS COMMUNICATION – FROM PRINTING TO COMPUTER
4ELEMENTS OF COMMUNICATION AND EARLY COMMUNICATION MODELS
5COMMUNICATION MODELS – GRAPHIC PRESENTATION OF COMPLEX ISSUES
6TYPES AND FORMS OF COMMUNICATION
7MESSAGE – ROOT OF COMMUNICATION I
8MESSAGE – ROOT OF COMMUNICATION II
9EFFECTS OF COMMUNICATION
10COMMUNICATION AND CULTURE
11LANGUAGE IN COMMUNICATION
12STEREOTYPING – A TYPICAL HURDLE IN MASS COMMUNICATION
13MASS MEDIA – HISTORICAL PERSPECTIVE
14EMERGENCE OF PRINT MEDIA AROUND THE WOR
15TELEGRAPH DOES MIRACLE IN DISTANCE COMMUNICATION
16TYPES OF PRINT MEDIA
17PRESS FREEDOM LAWS AND ETHICS – NEW DEBATE RAGING STILL HARD
18INDUSTRIALIZATION OF PRINT PROCESSES
19EFFECTS OF PRINT MEDIA ON SOCIETY
20ADVERTISING – HAND IN HAND WITH MEDIA
L# TOPIC
21RENAISSANCE AND SCIENTIFIC REVOLUTION: ROLE OF PRINT MEDIA
22RECAP
23MEDIA MANAGEMENT
24IMAGES IN MASS COMMUNICATION – INVENTION OF PHOTOGRAPHY
25MOTION PICTURES – A NEW WAY IN MASS COMMUNICATION-I
26MOTION PICTURES – A NEW WAY IN MASS COMMUNICATION-II
27FILM MEDIA IN SUBCONTINENT-1
28FILM MEDIA IN SUBCONTINENT-2
29PROPAGANDA
30RADIO – A BREAKTHROUGH IN MASS COMMUNICATION
31EFFECTS OF RADIO ON SOCIETY
32TELEVISION – A NEW DIMENSION IN MASS COMMUNICATION
33TELEVISION-TV
34EFFECTS OF TELEVISION ON SOCIETY
35PUBLIC RELATIONS AND MASS COMMUNICATION - I
36PUBLIC RELATIONS AND MASS COMMUNICATION - II
37ADVERTISING BEYOND PRINT MEDIA
38IMPACT OF ADVERTISING
39MEDIA THEORIES
40NEW MEDIA IN MASS COMMUNICATION
41GLOBALIZATION OF MEDIA
42MEDIA MERGENCE
43MASS MEDIA IN PRESENT AGE
44CRITICISM ON MEDIA
45COMPLETE RECAP
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