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Customer Relationship Management (CRM)

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History and theory: customer relationship management

Content

1. History and theory

2. Field concerns and data collection

3. Issues regarding communication and CRM

4. Future of CRM


  1. History and theory: customer relationship management
  2. Field concerns and data collection: customer data integration
  3. Issues regarding communication and CRM: social issue, consumer privacy
  4. Future of CRM: future, customer relationship marketing, McKinsey study