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Email Marketing

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Anuskiewicz, Neal. How to Choose an Email Service Provider (ESP).
http://www.streamsend.com/news12.htm

Baker, David. Key Performance Indicators for Email Programs. October 2006.
http://www.mediapost.com/publications/index.cfm?fuseaction=Articles.showArticle&art_aid=50330

Bronto Software. Looking Beyond Open Rates. April 2007.
http://blog.bronto.com/2007/04/15/looking-beyond-open-rates/

Brownlow, Mark. What is Email Marketing?
http://www.email-marketing-reports.com/intro.htm

Brownlow, Mark. Why Do Email Marketing?

http://www.email-marketing-reports.com/basics/why.htm

Bureau of Consumer Protection. CAN-SPAM Act: A Compliance Guide for Business. September 2009.
http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business

BusinessLink.gov. Privacy and Data Protection in Direct Marketing.
http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1073792163&type=RESOURCES

Federal Communication Commission. Spam: Unwanted Text Messages and Email.
http://www.fcc.gov/guides/spam-unwanted-text-messages-and-email

Goodman, Gail. List Building: The Basics and Beyond.
http://www.constantcontact.com/learning-center/hints-tips/ht-2007-08.jsp

Jennings, Jean. Three Good Reasons to Survey Your Email List. July 2006.
http://www.clickz.com/clickz/column/1717858/three-good-reasons-survey-your-email-list

Kollas, Spencer. Why Data is the Key to Deliverability. January 2007.
http://www.imediaconnection.com/content/13311.asp

Pope, Daniel. American Advertising: A Brief History. June 2003.
http://historymatters.gmu.edu/mse/ads/amadv.html

Premick, Justin. Who Care about Plain Text? 2007.
http://www.aweber.com/blog/email-deliverability/who-cares-about-plain-text.htm

Schissler, Jamie. Email Creative Critical Analysis. July 2007.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=63428

Stamos, Barry. 10 Quick Wins for Email Marketing. March 2006.
http://www.imediaconnection.com/article_full.aspx?id=8626

Templeton, Brad. Origin of the Term "Spam" to Mean Net Abuse.
http://www.templetons.com/brad/spamterm.html

Tech-faq.com: CRM Software.
http://www.tech-faq.com/crm-software.html

Wikipedia. Directive on Privacy and Electronic Communications.
http://en.wikipedia.org/wiki/Directive_on_Privacy_and_Electronic_Communications

Wilson, Ralph F. 12 Ways to Build Your Email List. July 2007.
http://www.wilsonweb.com/email/wilson-email-listbuilding.htm

Picture Resource - Figure 1 – Email Inbox. Inbox Icon; Picture
http://www.iconfinder.com/icondetails/44945/128/inbox_icon


  1. Introduction to Email Marketing: what is email marketing?
  2. Using Email Marketing Software: email service provider, introduction
  3. Building Email Lists by Quantity: electronic communication, privacy
  4. Building Email Lists by Quality: introduction, list segmenting
  5. Crafting an Email: introduction, getting unread email noticed
  6. Analyzing and Tracking Your Email Marketing Strategy: introduction
  7. Resources: