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40 Lessons
Principles of Marketing
L#
TOPIC
1
Introduction of Marketing
2
Marketing Process
3
Core Marketing Concepts
4
Marketing Functions
5
Customer Relationship Management
6
Historical Perspective of Marketing
7
Marketing Challenges
8
Strategic Planning
9
Portfolio Analysis
10
Marketing process
11
Marketing Micro Environment
12
Marketing Macro Environment
13
Marketing Information System
14
Marketing Research Process
15
Consumer Buying Behavior
16
Business buyer Behavior
17
Marketing Segmentation
18
4Ps - Marketing Mix
19
Product the 1st P
20
Individual Product Decision
L#
TOPIC
21
New Product Development
22
Product Lifecycle
23
Price the 2nd P
24
Setting Pricing Policy
25
Price AdjustmentStrategies
26
Price Changes
27
Place the 3rd P
28
Logistic Management
29
Retailing
30
Wholesaling
31
Promotion the 4th P
32
Advertising
33
Personal Selling
34
Sales Force Management
35
Direct Marketing
36
Public Relations
37
Creating Competitive Advantage
38
Global Marketing
39
E-Marketing
40
Marketing and Society
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